I see you, business owner. We cruised right into the new decade with bright eyes and excitement for what the next years would bring. There’s still room for growth, innovation, and success, but things have… changed.
You might be in a place right now where you’re looking for quick ways to get the word out about your business, your products, or your services. In the marketing world, we preach the effectiveness of playing the “long game” with marketing your business: building your brand, content marketing, search engine marketing, search engine optimization of your website, etc.
Keep in mind that these strategies are wildly important and should be a part of your overall marketing plan, but sometimes your business needs a little boost – a quick win to catch the attention of potential customers now. While these quick wins can’t be guaranteed, they are genuinely cost-effective and expeditious ways to get your message out to a specific crowd.
3 quick marketing wins for your business:
Social Media Advertising
You need to meet your audience where they are. And your audience is scrolling, scrolling, scrolling social media. When you advertise with social media, you can utilize either video, photos, or graphics to promote your message to a specific targeted audience based on demographic information, interests, location, social media activity, etc. You can even upload a specific list of prospects that you know you want to reach on multiple mediums and serve ads to them directly. These ads will be served in their feeds, during videos, in Marketplace, and more.
You know those ads you see when you’re browsing the internet – banners at the top or side of the page or maybe ads in the middle of the article you’re reading? Those are display ads. Targeting is the key to what makes display ads an appealing marketing option for those looking to facilitate brand awareness quickly.
For example, a recently engaged gal has been perusing the internet for wedding venues. The next few times she opens up her browser, she’ll likely get served ads for venues, rings, or bridesmaid dresses. These companies may have targeted her for being newly engaged, location, household income, age, gender, and her recent search history. Display ads target people who are actively interested in a certain topic, leading to a higher likelihood of conversions.
OTT, or Over-The-Top advertising, is a way to digitally stream video content on devices such as smart TVs (examples: ads in streaming apps like Netflix and Hulu), HDMI sticks (examples: Roku, Amazon Fire TV Stick), and other internet-connected streaming platforms. It’s a little like advertising on TV but these ads are far ahead in terms of effectiveness. Like with social media and display advertising, there are intricate targeting options that allow for your ads to be in front of people who are most likely to be interested in your product or service. Since it’s essentially a “commercial,” OTT does require an investment of having some video for your business, but it’s an investment well worth considering.
While these quick wins aren’t the way to build that ultimate customer loyalty every business strives for, they are a great way to use your marketing resources swiftly and effectively. Learn more about your customer’s behavior with data collected, target specific groups for maximum effectiveness of your ads, utilize retargeting with all of the options above to continually serve ads to interested individuals, and bring on the conversions.
If you have questions about how these digital marketing solutions can work for your business, give the Richwood Marketing team a shout! Until then, take care and keep charging on like I know you will!