Being a business of any size, it can be difficult to bring in new customers, or to get your mission statement conveyed properly. Whether you are a brand new start-up restaurant, or a nationwide corporation that has been in business for fifty years, customers may be hesitant to do business with you if they don’t know who you are, or what you can provide. Video production for businesses can be vitally important to showcase who you are. Not only is it one of the most visually appealing ways to show off your business, but it can actually sway a customer’s willingness to make that final decision to do business with you. There are many angles video production for business can take, all of which are crucially important for letting customers know who you are.


1. Branding Videos

Branding videos are key for any business of any size. It’s a great way for start-ups to let the world know who they are and what they do. These videos can stay relatively short (anywhere from thirty seconds up to three minutes in length). The topics of these types of videos are about what is most important to your organization; who you are, your message, the reason why you do what you do, etc. Branding videos are a great inside look into your operations, and gives viewers peace of mind knowing who is behind the business.

For example, let’s say you live in a busier suburban area and you frequently visit your local Starbucks to get your morning coffee. You may not particularly love it, but it’s quick and it works as your coffee spot for now. You hear about a new café opening up in the area, and you may think “If there is a Starbucks around here, there’s no real reason to try this new place opening up.” If the new café doesn’t have any way to reach out to the community upon opening, many may feel the same way. However, if this start-up business has a branding video upon their grand opening, explaining their coffee beans come from organic sources direct from Brazil, the owners have 20+ years of experience as baristas, and they donate a portion of their proceeds to a local charity that you are passionate about… that will almost definitely peak your interest, and you may end up not only trying the new café, but making the switch for your morning spot entirely.

This is why branding videos are so vital to the success of any business.


2. Product & Service Videos

While having a branding video is an important first step for any business, it is equally as important to let your potential customers know what you do. Detailed videos about products and services you offer are a great way to give you the edge over your competition. While some consumers may not be informed, others will do a great deal of research in comparing local and national businesses, regardless of what they offer. Product and service videos can not only better explain to customers what you offer, but can also show the process of how something is done. Having unique processes in your business’s day-to-day operations is something that should be showcased and celebrated. When a consumer knows what goes into their coffee, or how landscape on their yard is conducted, it usually results in returning customers who have peace of mind, and trust in your business.


3. Testimonials

Returning customers can be a great asset for businesses. Having loyal customers that come back to you for any of their needs is a testament to the work you do. Typically, those individuals will give you word-of-mouth advertising by recommending your business to their families, friends and colleagues. If they are willing to help expand your market by this method, chances are they are willing to do it on camera for you as well. Asking your most loyal customers to give a testimonial on your business is a great way to validate yourself in the eyes of potential consumers, who may be hesitant to give your business a chance at first. While written testimonials are great, verbal testimonial on video can capture the joy and excitement your business may bring to that customer, and will resonate much more with viewers of the video, rather than those who see a quote on your website.


Having any of these types of videos for your business is a great way to gain traction, retain it, and stick out in the minds of both new customers, and returning ones. Your business will see great return on investment from any one of these types of videos. However, if your business has a general branding video explaining who you are, product/service videos that take a closer work at what you offer, and testimonials from your customers on the great work you provide, the likelihood of new customers giving your business a chance grows exponentially. The world deserves to see all the great work you do, so why not capture it on video?

Contact Richwood Marketing to get professional video production done for incredible prices.


Written by Nick Marzluf
Multimedia Specialist

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