richwoodmarketing-thumb-up-downOne of the best ways to propel a design project from good to great is being able to provide useful feedback to the designer working on your project. Collaboration between client and designer is important to ensure your businesses needs and wants are being met – and valuable time isn’t being wasted heading down a wrong path on your project.

Providing excellent feedback lets the designer know what you are thinking, good and bad, so they can work to improve on ideas that aren’t hitting the target or continue on with ideas that help encapsulate your vision.

Below are 5 tips on providing feedback that is beneficial to your designer, will save time and money, and ultimately leave you satisfied with the design at the end of the day.

Be Specific

If there is something you don’t like about a design, let the designer know in the most specific way possible. The vaguer the feedback is, the harder it will be for the designer to pinpoint what you are looking for. Saying things like “make it pop” or “this looks weird” can lead to confusion and a lack of fully understanding your concerns. Are the colors not quite right? Maybe the font wasn’t what you were looking for or the layout wasn’t what you were expecting? Providing specific feedback allows the designer to understand your concerns and to use that information to improve the problem areas and overall design.

Give Examples

If you are having trouble finding the specific words to describe why something seems off, providing examples of pieces/projects you do like can be a great way to convey your concerns. Sending screenshots or links of examples along with your thoughts is a great way to provide useful feedback to a designer.

Balance Negative and Positive Feedback

Providing negative feedback to a designer is helpful as it lets them know what they can improve upon or correct throughout the design process. However, positive feedback is equally as important because it lets the designer know when something is “working” and that they can continue down that path in completing the project. Don’t only focus on the negative!

Ask Questions

Asking questions about potentially problematic parts of the design might help the designer in coming up with a solution to the problem or may enlighten you to something you hadn’t thought about when viewing the project. It’s never a bother to ask a designer why they may have gone a certain direction in the design process!

Remember your Audience

When providing feedback, it is important to remember that what you like might not be what is best for your business needs or customer base. Remember why the design is needed, what goals you are trying to achieve, and what appeals most to your customer base, not what you think looks best.

Using these tips to provide great feedback and collaborating with your designer will have you on your way to solving problems and producing a great design piece to show off to your customers.


Written by Robbie Warner
Art Director

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