With a new year and a new decade well upon us, it may be time to give your marketing goals some attention. Sometimes marketing gets pushed to the wayside. Put off for the other business details that tend to take up time and space in the lives of those working in and leading the business. And that’s alright – you have to keep things rolling. Business and life are busy. But as you’re gearing up for conquering this year’s business goals, keep in mind the importance of marketing and how it can elevate your business.

There are a few marketing considerations to make as you move forward into determining your marketing goals.

1. Create a marketing budget

Yes. You need a budget. Creating a marketing budget will keep you on track, allow you to consider more carefully which marketing mediums you want to use, and how you will allocate that budget among those mediums. Creating a budget will force you to take a hard look at your business objectives and determine what the “must dos” are for your business. Once you’ve got that nailed down, you’ll also see what additional cash you can put toward more advanced marketing options.

2. Take a look at your website

The world is going increasingly more digital every day. Many consumers take to the internet before ever making a buying decision. If your business’ website isn’t up to snuff, it’s likely to lead to less conversions for your business, leaving your business in your competitor’s dust.

When people visit a website, they want:

  • A clean and modern design (To show you’re still a relevant business)
  • Mobile friendliness
  • Easy to consume and accurate information (You stopped offering a certain product? Make sure it’s off your website)
  • Who is involved with the business and what you’re about (Keep an up-to-date “About Us” page)
  • How to contact you

Your website is your digital front door for customers – make sure it’s giving the impression that your business deserves!

3. Have a consistent social media presence

Social media can be a beast to tackle, but it can also be an incredible asset to your business. Local businesses know all too well how important word of mouth is. Social media is like the word of mouth of the digital world. Having, at least, a business Facebook page with consistent posting will keep you relevant and allow for new customers to find your business.

4. Keep your logo current

A logo is the single most recognizable and versatile piece of marketing material you own. Take a look at your logo and ask yourself if it accurately represents your brand. Make sure it’s easy to read, follows your brand’s color palette, and will resonate with your target audience. Your logo should also be designed in a vector format. This will allow for you to use your logo on all marketing materials without losing its quality – from business cards to billboards.

5. Make sure you’re found on Google

What do you do when you’re looking for a product or service? You probably consult with Google. Search engine marketing is a powerful medium for marketing your business and getting noticed. A few basics to keep in consideration when you’re working toward your business being at the top of Google for interested customers:

  • Make sure your website is search engine friendly
  • Keep your Google My Business listing current
  • Utilize Google Ads

With so many marketing options for your business to sort through, it can feel overwhelming trying to set marketing priorities. With consideration to your marketing budget, determine which marketing mediums you can afford to spend your time on internally and/or outsource. Your business has a story worth telling, and products and services worth knowing about. The next step is making sure the world knows about it!


Written by Cece Utendorf
Richwood Marketing Director

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