Having a strong digital presence can make a huge difference in successful communication with your current and potential customers about your business, products, and services. Just like the world is everchanging, as are the marketing options available to businesses. Even with all of this change, there are 7 key things we think all businesses should have.
Does your business have these 7 key things?
- Vector Logo
Oh so simple, yet oh so important. “But what is a vector logo?” you may ask. Vector logos are files that can be scaled up to any size and will not lose clarity. For example, if you have your logo on a billboard, a vector logo will make sure it isn’t blurry. It will be able to scale to the appropriate size and look clear and professional.
- Google My Business Listing
You know that box on the righthand side of Google when you search for a business? The one that holds vital info about hours of operation, address, website, etc? That’s a Google My Business listing. It’s a quick and convenient way for potential customers to find your contact info all in one place. Make sure you have one. If you already have one, make sure it’s totally up to date with accurate content.
- Mobile Responsive Website
Did you know that in 2019, 52.2% of website traffic came from mobile phones? There’s a good chance you’re reading this article from your mobile phone, too.
Having a good website is fundamental for marketing your business. Even if you aren’t technically taking orders online, a website is still your online storefront. It’s often the first impression that someone gets of your business and where they go to learn the most information about what you do. A mobile responsive website will change the layout based on the device being used to ensure that users are presented with a website experience that is both functional and easy to navigate – leading to a better experience and more conversions.
- Social Media Presence
Market where your audience is. Likely, your audience is on social media. Each social media platform serves a different purpose and one might be a great option for your business when another isn’t. At the very least, we recommend businesses have a business Facebook page. Having a business Facebook page with consistent posting will keep you relevant and allow for new customers to find your business.
- Business Email
You mean business. Having an email matching your website domain shows potential clients that you’re the real deal. These email addresses can be affordable and button up your branding, keeping you and your business looking professional.
- Email Address Collection
In this digital world, there are many creative ways to get information to your customers and to reach new prospects. The best way to get targeted with your information? Email addresses. Want to reach the right people? Email addresses. Collecting email addresses will allow you to push content to clients and prospects that is both relevant and informational – whether it be through an email newsletter or using the email address list to serve ads to those specific people through social media or other digital ad solutions.
- Search Engine Marketing
Last, but most definitely not least. Search Engine Marketing, or SEM, pairs perfectly with a multitude of digital marketing efforts. SEM helps increase your website’s visibility in search engine results and drives traffic to your website. We can serve ads when users search for certain keywords (like services your business provides), when potential customers search for your competitor’s name, and more.
Everyone’s marketing strategy looks a little different and the way they utilize different services may look different, too. And as the marketing world changes, it’s important to know the fundamental ways your business should be showing up digitally.
Take our Marketing Assessment to see if your business needs to focus on any of these areas!
Written by Cece Utendorf
Richwood Marketing Director
