“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

– David Brier

Brand Messaging

Branding is how others see you and what your business offers.

Questions that help understand this concept are;

  • Who are we?
  • Who do we serve?
  • How are we different?
  • What problem do we solve for our customers?

These are fundamental questions of branding. It’s not how you see yourself but rather how others see you. Now, more than ever, it’s imperative to know your core values and to be transparent with your customers. Developing this relationship is priceless! If your customers and potential customers understand your company’s culture, and values, and see how those principles impact your products or services you’re on the right track to maintaining a loyal long-term audience.

People Work With People They Trust

Your messaging should be consistent across all channels, and it should be clear, concise, and authentic.  If your customers can see that you are living and breathing your values, they will be more likely to trust you. It’s also important to be responsive to any questions or concerns that potential customers may have; addressing their concerns directly will show them that you’re committed to providing a good experience. Finally, try to under-promise and over-deliver your product or service.

The Process

If you are struggling to convey your existing brand message or if you’re starting from scratch, Richwood Marketing’s team can help you develop a strategy to communicate your identity clearly.

  • Mission Statement – This defines the business’s purpose and objectives. It should define your business and its purpose in one strong sentence.
  • Vision Statement – This paints a clear, inspirational, and ideal definition of your organization’s purpose in terms of guiding values.
  • Brand Promise – This is the value that your customers can expect when they interact with your company.
  • Value Proposition – This is a statement that captures the core promise of your business to its customers.
  • Tagline – A catchphrase or slogan that is a concise and memorable description of your company or product.
  • Target Audience – Your ideal customer.
  • Tone of Voice – The personality traits of your brand and the voice you want it to embody. Examples: quirky, authentic, passionate, or serious.


Ready to tell your story?

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