branded-email-addressWhen starting a business, we often get asked, “What should I do first?” … Our answer is typically to buy your website domain and create a domain email.

An email domain should go hand in hand with your brand. An email domain is the part of an email address that comes after the @ symbol. For personal emails, it is most often gmail.com, outlook.com or yahoo.com. However, in a business context, companies are almost certain to have their own.

Customers are more comfortable and confident in your business when they send emails to businesses that have emails that end in their business name.

Having a domain email not only elevates your company’s professionalism, but it also has the following benefits as well:

  • Separates business vs personal emails
  • Helps your business stand out from the competition
  • It’s free advertising for your business
  • Allows your company the opportunity for expansion
  • It’s affordable

There are many different types of business email hosts but the one that we recommend is Gsuite (Gmail). Gsuite has the most user-friendly interface that matches the Gmail look you are probably already using.

Gsuite offers the rest of the Google products with a Gsuite account which is what makes using them for email hosting a real game changer. For example, with Google Calendar set up in your business setting, you can share calendars within your organization that are tied directly back to each user’s Gsuite account.

Other Google products included with Gsuite accounts include:

  • Google Drive
  • Google Sheets
  • Google Docs
  • Google Keep
  • Google Admin Console
  • And many more.

Starting your own business is no doubt a daunting task. Get your business off on the right foot by creating a domain matching email from day one.

 

Written by Cody Johnston
Interactive Media Director

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