An ad that doesn’t “feel” like an ad. An experience. Advertising that feels like it’s a part of the world around you, either seamlessly or in a disruptive manner. That is guerrilla marketing.
Guerrilla marketing is an unconventional and imaginative marketing strategy used to reach consumers on a personal and memorable level. As a business, you want to put your marketing dollars toward effective strategies that make an impact on the lives of potential customers, ultimately driving sales. While guerrilla marketing may not create immediate conversions, it builds brand awareness in a way that only the boldest of bold marketing strategies can.
Top 3 Benefits of Guerrilla Marketing:
- Brand awareness. Make a memorable lasting impression on your audience.
- Low Budget. Believe it or not, you don’t need to spend a fortune on good guerrilla marketing!
- Generate word of mouth. Get the people talking!
Know your audience and think outside the box. Marketing doesn’t have to be complicated to be creative and clever – guerrilla marketing takes everyday moments and turns them into brand experiences!
(Source: IWC guerrilla marketing campaign)
(Source: Volkswagen guerrilla marketing campaign)
(Source: Mr. Clean guerrilla marketing campaign)
(Source: Frontline guerrilla marketing campaign)
(Source: Nike guerrilla marketing campaign)
(Source: Nivea guerrilla marketing campaign)