Google Ads, the artist formerly known as Google AdWords, or sometimes referred to as SEM or Search Engine Marketing is a pay-per-click (PPC) advertising tool that helps boost your business or brand to the first page of Google searches. Because let’s face it, how many times have you hit up a search engine when looking for a business and immediately questioned their validity if they didn’t have a strong presence on Google? Google Ads have gifted small community businesses the opportunity to be a key player in their markets even when they are competing with bigger businesses.

Still not convinced? Here are 5 benefits of using Google Ads:

1. Increase Awareness

Keeping your business on page one of a Google search, or even better at the top of page one, is always the goal when running Google Ads. You want people to be able to recognize and recall your business/brand so staying in front of them is essential. Doing this is achieved by creating a relevant list of keywords for your ads. A keyword is a word or phrase used to match your ads with the terms people are searching for. The more relevant these words are the better your ads run. Don’t worry, there is a tool provided by Google called “Keyword Planner” that will help you create a dynamic list of words that will drive the right audience to your website. You want to make sure you are creating a bond between you and the people who will be most interested in what you have to offer, and keywords help create this bond.

2. Measurable Results

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, etc. Also, these mediums are typically much more expensive than Google Ads.

Google Ads show you the following:

Impressions – How many times your ad is shown on a search result page.

Clicks – How many times the ad has been clicked on.

Click-Through Rate (CTR) – A percentage determined by Clicks ÷ Impressions. This is a good tool to use to see if your ads are performing well. An ad that is performing well should have a CTR of 2% or better.

Conversions – When someone interacts with your ad. Meaning that they take an action like make a phone call, make a purchase, or fill out a lead form.

There are a lot of metrics that can be measured, these are the basic performance indicators that will give a good snapshot of the quality of your ads. The cool thing about Google Ads? If you see an ad isn’t running as successfully as you’d like, you can make changes at any time in an effort to enhance its effectiveness.

3. Targeted Traffic

Let’s say you sell high-end sports cars. You’re going to have a good idea of the type of people who would be genuinely interested in purchasing your product. When considering how to target your ads, you’re likely going to target an audience based on household income, possibly location, and education level – among other detailed targeting options. With Google Ads, you can get very specific with who receives your ads. This will help make sure you are getting your ads in front of the right audience at the right time so you can generate more relevant leads, sales or exposure.

4. Keep Ahead of the Competition

You already know who your competition is, and I’ll bet that same competitor is aware of you too. If they’re utilizing Google Ads, they are probably buying your business name as a keyword. You should be doing the same. Google allows and encourages you to buy your competitor’s business name. That way the same customers that are searching for your competition are going to be served YOUR ads…and why not? We are sure that your product or service is better anyway.

5. Mo’ Money, Mo’ Money

The whole point of running any advertising campaign is to sell your product or service and make MORE MONEY! Google Ads, if done properly, can help with just that.

If you’re ready to help boost your business’ presence on Google we have an expert team of digital gurus that are here to help!

 

Written by Angie Thompson
Digital Marketing Specialist

Cece Utendorf

Author Cece Utendorf

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