Knowing where to spend your marketing dollars can be overwhelming. Digitally, we’ve determined the top eight marketing essentials your business should have:
The big one. The no-brainer. Your digital storefront should be visually compelling and at the least, have the four most important pages you can’t afford to live without – a home page, about page, services list page, and a contact us page. You might already have a website, but does it need a good facelift? Don’t forget to keep it fresh, and updated, too.
- Website Hosting
Websites are hosted, or stored, on special computers called servers. Most hosting companies require that you own your domain in order to host with them. At Richwood Marketing, our agency helps our clients by doing all the heavy lifting ourselves. Our clients have a place to go so that they can make updates and changes to their website as needed, and we handle the maintenance and support. Basically, we ensure that your website is up and running 24/7.
- Business Email Address
With a website and a domain name, you can create domain email accounts, like firstname.lastname@example.org. This is an easy way to not only look professional but communicate with clients, vendors, and partners over a dedicated email account to your business. Win-win!
- Logo Design
The fun stuff. The first step to your brand’s identity – your logo. Developing a logo allows you to create a consistent message across all marketing materials. If you want to visually represent your brand, your logo needs to evoke specific feelings and values. At Richwood Marketing, we provide guidelines for how our clients should use their logo with a color palette and font combinations. This helps you ensure consistency throughout various mediums of where your brand is represented.
- Brand Photography Session
Speaking of branding, an often-overlooked aspect of marketing is a brand photo session. This is typically a session of your team, your products, your workspace, or any other things that make your business unique. Content is king, and photos to share are even better.
We believe the best place to be in the social media sphere is on Facebook. Not to brag, but the Richwood Marketing team feels like experts in this area. We help numerous clients set up their Facebook business pages to get them going and looking sharp. And when you’re ready for more, we help strategize and implement advertising campaigns.
- Google My Business Listing
The new yellow pages. Have you updated this lately? Those hours and location photos aren’t going to update themselves. We think every business should have a Google My Business listing. We can make sure it has all the right information about your business.
- Google Advertising
Chances are you’ve seen (and probably clicked on) a Google Ad. This is one of the absolute best ways to drive the right traffic to your business. And show up on search engine results! Our team has a dedicated Google Ads strategist to decipher the right keywords and monitor how well your ads are performing.
These are the necessities to give your brand a solid digital presence. If you’re just starting out on your business journey, or just need that extra oomph, Richwood Marketing recently released a new marketing service that allows our clients to bundle all of these essentials at an appetizing cost. Learn more about what’s included.
Written by Sierra Dyer
Richwood Marketing Officer