Mobile You Should

Your website. It’s one of the first places your customers go to find you. And it’s a representation of your brand. But is it mobile friendly? Here’s why you should have a mobile friendly website, what it means, and how to know if you have one.

Should I worry about my site being mobile friendly?  

Mobile you should. The amount of people accessing the web on digital devices increases year by year. In the U.S. alone, 60 percent of digital media time is spent on smartphones and tablets. According to Google, 61 percent of users are unlikely to return to a mobile site they had trouble accessing. Even worse, 40 percent will visit a competitor’s site instead.

And, when thinking of your small business needs, keep in mind that 40 percent of mobile searches have local intent.

What does it mean to be mobile friendly?

Being mobile friendly means your website is responsive to working on smartphones and tablets. In other words, if you were to scale your website down from its desktop version to a tablet or smartphone, is your site adjusting for the visitor or just shrinking? When your website is displayed on a mobile device, the user experience is dramatically impacted when they navigate and scroll on your website. If they have a hard time navigating, or even reading the text, it can impact the credibility of your business. In fact, 57 percent of consumers say they won’t recommend a business with a poorly designed mobile site.

How do I know if my site is mobile friendly?

Test it! If you’re not sure if your site is mobile friendly, Google’s handy Mobile Friendly Tool is the perfect way to determine if your site performs well on all types of devices.

Where do I go from here?

If your site isn’t mobile friendly, you can seek help from your web designer, or a local marketing team, like Richwood Marketing!

Written by Joey Miceli
Brand Manager

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