When it comes to design, having the right logo file type for a specific purpose is important. Here’s a summary to the file types you should have:


Best for print materials, clothing and swag. Commonly referred to as a “working file”, if you’re seeking changes to your logo, this is the file type to send to your designer. As a vector file, it can be opened by the widest range of software and scaled to any size without losing detail.



This file format is an easy-to-read format universal on all devices. Commonly used for document purposes, PDFs are able to preserve illustrator-editing capabilities, meaning that it can be opened and modified by your designer.



The most commonly used image file format. It works best for images but is a poor choice for graphics. JPGs are useful when a small file size is crucial, like in your email signature or on your website.



Best for almost any digital purpose. Unlike JPGs, PNG files support transparent backgrounds making them ideal for websites, presentations, letterhead stationery, social media, and watermarks.


Quick Reference:

  • If you’re using your logo for any digital purpose — from PowerPoint presentations to watermarks on images — choose PNG files.
  • If you’re sending your logo to be printed on business cards, brochures, clothing, swag, and more, choose vector files. Send an EPS or PDF files.
  • If you’re sending your logo to a designer to make changes, send them an EPS file.

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