We are a visual society and photos have been proven to increase traffic to websites. So when building your web presence, what photos do you use? Stock photos are high-quality, but they look staged. If you want to have a real connection with your customers, you need to use photos that represent your brand and company, and stock photos aren’t relatable.
Visual Web Optimizer shows that using your own employees on your website helps you to connect and build a relationship with your customers.
If you need another reason to use your own images, remember that stock images are for everyone. This means that anyone, including your competition, may use the same images as you. Be original, use images that reflect YOUR company and brand. No one can copy you if your images are original.
In the example below, we wanted to showcase our local health clinic nurses as being helpful, so we set up a photo shoot with them dressed as superheroes for a more personal touch versus using a standard nurse stock photo.
So, how do you go about getting high-quality, personal images for your website? Hire a real photographer! Someone who knows about lighting, composition, and working with the subject being photographed is the key to great images.
Think about it like this. When you buy a new picture frame, do you leave the stock image of the “fake family” in the frame? No, you swap it out for your own image that reflects you.
Are you ready to give your website a personal makeover? We can help you achieve that goal and more.
Written by Jeri Amrine
Richwood Marketing Photographer
